Art+Logic is a software development firm that designs, develops, and delivers high-level tech solutions for their clients. The company specializes in mobile apps, web software, desktop software, IoT, and has recently branched into product development where they are putting their software expertise to use contributing to the evolution of new ...
Art+Logic’s Bob Bajoras has noticed something interesting often happens when clients first lay out a problem they hope the software team can solve: “They’ll present the problem in the form of the solution,” he notes. “We then get to ask, ‘Why do you want to do that? What’s the problem you want to solve?’ What they’re suggesting will work, but, with our understanding of what can be done with software, we often realize we could do more than...
Art+Logic’s Bob Bajoras has noticed something interesting often happens when clients first lay out a problem they hope the software team can solve: “They’ll present the problem in the form of the solution,” he notes. “We then get to ask, ‘Why do you want to do that? What’s the problem you want to solve?’ What they’re suggesting will work, but, with our understanding of what can be done with software, we often realize we could do more than just that. This leads us to a solution that does more than expected.”
In the field of non-destructive testing (NDT; when physical properties can be assessed without damaging the component in question), software that does more than the obvious can create more nuanced and valuable approaches, whether the goal is determining a jet engine turbine’s flight-worthiness or assessing a critical oil pipeline a thousand miles away. Software design and implementation become a key piece in turning a simple ultrasound probe into a tool that can save millions of dollars and save lives, as it can capture and aggregate data and then clearly convey the physical state of a test piece in a simple-to-operate-and-interpret user interface.
Sensor Networks Inc. (SNI) came to Art+Logic with an idea for how to monitor pipeline integrity, one they could sketch out and unleash the developers on, thanks to Bajoras’ extensive background in industrial testing. The two teams had to figure out how to unite SNI’s expertise in electronics and ultrasonic testing with Art+Logic’s robust software development practices. The goal was to create a solution that could serve technicians installing probes in pipelines and other applications in the field, as well as clients who needed to interpret sensor data to determine the integrity of their infrastructure.
“It was a huge advantage, because they knew all the jargon and terminology we use in the industry,” explains Sensor Networks’ Mark Feydo. “We had a crazy dream and a general idea of what it looked like in practice. Bob and the Art+Logic team took off and did it. We didn’t have to do wireframes, no screen by screen stuff, no detailed documents explaining things. It saved months of our time.”
The dialog proved highly fruitful, as the software team suggested ideas about how to make the most of the hardware’s capabilities and how the data could be presented. “With NDT, we understand the applications well,” says Bajoras. “We can help guide hardware design. We’re able to point out that, if you can make the hardware do this for us, we could do even more.”
The solution developed by Art+Logic included a tablet application used in the field and a web application. One helps techs set up sensors and one presents the data gathered by these sensors to ultrasonic technicians. These developments helped Sensor Networks’ customers measure the thickness and corrosion present in pipelines and thus schedule necessary maintenance. As SNI’s projects evolved, they began to incorporate hardware using different protocols, including IoT-style installations. This advancement required Art+Logic to create a bridge app that allowed these new systems to be incorporated into previous data-gathering formats.
“For IoT devices, battery power is a major issue. When you have a device that’s 150 feet in the air or underground, access is a huge deal, and that means your battery needs to run for five to ten years before it has to be replaced,” explains Feydo. “Art+Logic suggested how we could pack and encode the data to reduce the amount of data we have to send each time.”
Software can also add significant value layers to hardware, as machine learning and other tools evolve. “We’ve made the software able to make predictions and indicate when a part should be replaced based on the observed corrosion rate,” Bajoras says. “They could schedule replacing the part before it actually fails. That’s an incredibly valuable capability, but it’s a trivial task for software if you have the right data.”
“We view Art+Logic as members of our team, not contractors we order around. They support us, and when there’s a problem, they jump right in,” notes Feydo. “They get it sorted out and get our customers happy again.”
Art+Logic has been designing and developing innovative custom software since 1991. They have built software for over 900 clients from a diverse set of industries including education, aerospace, music technology, consumer electronics, entertainment, financial services, and more. With a talent for coding “the impossible,” they are industry leaders in providing software solutions to companies like NASA, General Electric, Google, Apple, Intel, and Motorola.Visit their website at artandlogic.com.
Art+Logic has been cultivating the creativity and skill required to navigate challenging software and hardware development projects for nearly 30 years. An all-remote team of North America-based developers and designers, the firm has worked with many household names, including Apple, Google, Trader Joe’s, and NASA, and with highly specialized companies doing everything from monitoring pipeline safety to assessing health risks.
Depending on whom you talk with at Art+Logic, the team might be working to use neural networks and machine learning to tag the mood of particular musical instruments, or they may be tackling a thorny testing issue that uses IoT to do away with destructive or manual testing on infrastructure. They have developed apps with clients that empower physically challenged theater lovers to see more plays, and they contribute major tools and insights to audio technology standards that guide entire industries.
Art+Logic tackles these challenges by zigging where many other development companies have zagged. While others have specialized and narrowed their skill sets, Art+Logic remains committed to a language-agnostic approach that doesn’t limit itself to specific industries or device types. Instead, it focuses on coding the “impossible,” the projects and ideas others may shy away from.
Client needs and challenges come first, a perspective demanding great flexibility and curiosity. "We have learned that to serve our clients best, we need to apply the same flexible problem-solving approach we use in development to our relationships,” explains Paul Hershenson, Art+Logic’s Co-Founder. “We treat each client engagement as a unique puzzle to solve. We often act as consultants to early-stage entrepreneurs helping prepare them for a successful development effort, and then develop MVPs that can be smoothly handed off to in-house teams for ongoing development. In some cases, we act as long-term development partners on large, multiyear efforts. It’s never one size fits all. We respond to what our clients need.”
This ethos inspires intriguing projects within the company, designed to make the most of its broad skills and open mindset, such as its Innovation Network of specialist consultants (when you need a lean interface or better signal processing) and its Incubator Lab, which gives tens of thousands of dollars in development and design services to winning ideas.
The blend of nimble technical imagination, artful design, and thoughtful business relationships have made Art+Logic a secret weapon for dozens of high-profile and industry-leading companies. “It's a challenge to talk about our successes when we do so much work that requires our participation to be kept under wraps,” explains Art+Logic’s president Bob Bajoras. “Fortunately, when we sit down with a lead and develop that relationship into a project, our talented designers and developers are very effective at demonstrating our unique combination of skills, passion, and insistence on ‘doing the hard stuff.' We're a quirky bunch, and sometimes that's what a tough project needs. Designers and developers like ours are a rare breed.”